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Watching cubs with my son.  I mentioned MC hammer.  He had no clue who he was.

I said he was like the first internationally popular hip/hop artist and first really popular hip-hop artist in America.

https://www.reddit.com/r/90sHipHop/s/OfxOcgOqWM

Then I read him some posts.  This one is so true and I always tell my kids how smart phones have changed things so much. 

"The thing about being young these days is it's hard to fully explain what being "big" meant in the late 80s to 90s.

There are no modern equivalents, the music industry is just different. There is too much, the media doesn't control the means of consumption as much. Back then you were fed a smaller stream of music. Radio, TV, Magazines, etc.

MC Hammer was so big your parents knew his music, you knew his music, your teachers knew his music, people in Turkey and Brazil knew his music, he had cartoons and shoes and pants and literally saturated every part of your day. You heard him on the way to school, your friends were all about him, you heard him on the way home, you saw him once you were home.

Pop stars don't exist the way they used to."

For a couple of years he was huge.  Pepsi commercials, Taco Bell commmercials, kfc commercials.  Had a cartoon.